We help leaders 
incite innovation.

Despite what we're all told, innovation isn't about thinking outside the box. It's about finding the right box in which to think. Let's find yours.

Gain Momentum
Design Sprints

Ask the right questions, test solutions, and get results — all in less than one week.

  • Find and seize new market opportunities

  • Identify the next step for an existing idea

  • Get answers to key questions, directly from the marketplace

  • Elicit valuable feedback from real customers

Develop skills
Innovation Coaching

Get in the (virtual) room with an innovation expert who can help you and your team push the envelope.

  • Establish a process for and culture of continuous innovation

  • Develop a team capacity for making bold moves

  • Find the right direction to steer the ship

  • Achieve clarity about the situation, your role, and the role of others

acquire knowledge
Content Library

Browse our growing collection of free articles and videos, available right here on the site.

  • Free courses (coming soon)

  • Articles on innovation and entrepreneurship

  • Explainer videos on key topics

  • Downloadable tools and resources

Helping teams find their box — from startup to Fortune 100

We are innovators, entrepreneurs, designers, and facilitators of change who believe that within every team is everything they need to innovate. Our passion is helping leaders unlock it.


Recent Content

Get new content straight to your inbox. We never share nor spam.


The Real World Has No Bulls-Eyes

Friday, May 14, 2021  (today)

When starting an innovation journey, it's not about choosing where you'll end up — but about choosing the right direction to walk.

Read the full story →


The Power of Patterns in Business Model Innovation

Wednesday, May 12, 2021  (2 days ago)

The world is composed of patterns. It's not about thinking outside the box, but about finding the right box in which to think.

Watch the video →


Forget what — ask how

Friday, November 20, 2020  (last year)

Figuring out what to do — what I like to call "picking a direction to walk" — always has to come before figuring out how we get there.

Read the full story →


The Value of Mentorship

Thursday, November 19, 2020  (last year)

Mentorship isn't about just giving advice or receiving advice. Good mentorship results in a bi-directional exchange of value.

Read the full story →


Innovation vs invention

Wednesday, May 20, 2020  (last year)

Innovation vs invention. Is innovation the same thing as invention? In a followup to "What is Innovation", JDM talks about the differences between inventing and innovating.

Watch the video →


What is Innovation?

Friday, May 15, 2020  (last year)

Innovation is always one of three things: creating new value, increasing value, or decreasing cost.

Watch the video →

Support team
Get in touch

We'd love to help

Whether you see an opportunity for innovation within your company or industry, see a risk you want to mitigate, or just want to maintain a more innovative company culture, we can help you get your team on track quickly and efficiently.